Website Calculation

Live sample — swap in your numbers

Traffic to Revenue Calculator

A sample is already running. This traffic to revenue calculator multiplies visits, conversion percent, and average value as you type. It is not a live checkout, and not a website sale price.

visits×(% ÷ 100)×average value

Your numbers

Load an example if you are not sure what a typical site types here.

The shop example uses 9,500 visits, a 1.8% checkout, and a $54 average order. The lead example uses 3,200 visits, 4%, and a $95 qualified-lead value.

2 means two conversions per hundred visits.

Estimate

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Estimated revenue

The estimate stays blank until you type the three inputs, or click an example.

9,500 visits, 1.8% conversion, and $54 average order is $9,234.00.

How the traffic-to-revenue estimate is formed

Revenue equals visits × (conversion percent ÷ 100) × average order or lead value. Conversions equal visits × (conversion percent ÷ 100).

If you want a monthly and yearly revenue pair from a traffic rate instead, use the website value calculator.

Questions people ask

What counts as a conversion?

Whatever you already count: an order, a qualified lead, or a signup. The calculator does not decide that for you.

Should I use users or sessions?

Use the same base your conversion percent was measured on. A rate computed on users will mislead if you type sessions, and the other way around.

Where do I get the conversion percent?

From your own analytics or checkout report. This page does not look up a domain or invent a niche average.

Is this website value?

No. This is revenue from a conversion model. A buyer still looks at profit and risk. Typical “website worth” tools hide that gap. This one does not.

Can the percent be higher than 100?

The arithmetic will run. That only makes sense if you count more than one conversion per visit. The note under the figure flags that case.