Website Calculation

Live sample — swap in your numbers

Ad Revenue Calculator

A sample is already running. This ad revenue calculator multiplies pageviews and RPM as you type. The figure is that product — not a promise that ads will pay it.

pageviews÷ 1,000 ×RPM=monthly ad revenue

Your numbers

Load an example if you are not sure what a typical site types here.

The small-blog example uses 40,000 monthly pageviews at a $4 RPM — ordinary US display, not a top-RPM finance site. The larger example is 180,000 pageviews at $7.

Use the pageview count from your own analytics, not a public “traffic worth” guess.

$2.00 is a sample you can edit. Replace it with the RPM your network already reports.

Estimate

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Monthly ad revenue estimate

The estimate stays blank until you type pageviews, or click an example.

See the model in one click. This is not a forecast from an ad network.

How the ad revenue estimate is formed

Monthly ad revenue is (monthly pageviews ÷ 1,000) × RPM. Yearly ad revenue is the monthly figure × 12.

RPM is revenue per thousand pageviews — what the site keeps. CPM is what an advertiser pays per thousand impressions. The calculator does not convert CPM into RPM.

Questions people ask

Will my ads actually pay this amount?

Not necessarily. Fill rate, viewability, season, and the network’s share all move the real deposit. The result is the formula on this page, using the RPM you typed.

What RPM should I type if I do not have one yet?

The $2.00 sample is only a starting point, so the fields are not empty of a rate. It is not an industry average for your niche. If you do not have an RPM, the honest move is to leave the pageview math as a sketch, not a plan.

Where do I get pageviews?

Use the monthly pageviews your analytics already shows. This page does not look up a domain or pull a third-party traffic panel.

Is this the same as website value?

No. Ad revenue is one stream. The website value calculator can turn a rate into a yearly figure and, if you type a multiple, an illustrative sale range. That range is still not a listing price.

RPM versus CPM — which one belongs here?

Use RPM, the amount you keep per thousand pageviews. A $5 CPM can sit next to a much lower RPM after unsold inventory and fees.